Modalle presents: Tokenized NFC Products, the future of personalized experience

Modalle: Tell us a little about how these tools, NFC and blockchain tokenization, for example, are already present in our daily lives.

FG: Proximity link technology (NFC) has been part of our daily lives for some time now. When you make a payment by bringing your smartphone close to a payment terminal or with a bank card, it’s there. 

And at Modalle, we are using this system in an innovative way: with a simple touch between your phone and an NFC tag on the brand's products, you will have instant access to a phygital magazine with personalized immersive experiences. Each interaction you have with these products will be recorded, unlocking tailored content according to your purchasing profile and interests.

Modalle: And how do NFTs and blockchain fit into this process?

FG: Every access made through the NFC tags is secured by non-fungible tokens (NFTs), which are digital ownership certificates issued via a blockchain. They play a fundamental role in ensuring the security of your access to the Modalle MAG-ZINE experiences. Primarily known for their application in digital artworks and crypto-assets, NFTs guarantee the authenticity of the NFC tags and allow for the personalization of the content offered by Modalle. This makes each access to the digital magazine unique and exclusive, as you will be the sole owner of the collectible digital items associated with your interactions.

Modalle: What exactly will Modalle offer with this technology?

FG: Imagine having an electronic magazine that adapts to you. All the content you receive will be personalized according to what you have bought, interacted with, or shown interest in with Modalle's products. From fashion and style tips to product recommendations, everything will be delivered in a personalized manner, creating a unique experience for each customer.

Modalle: Where can we find this new experience?

FG: This experience will be available directly on your smartphone. By bringing your phone close to a device with NFC, such as Modalle products or displays in stores, you will gain access to exclusive content from the digital magazine. Convenience and ease of access are the central points of this innovation.

Modalle: And how does it work in practice?

FG: The system is quite simple, operating similarly to contactless payments. By touching your phone to the indicated NFC point, the connection is established, and you are automatically directed to the personalized magazine. There is no need to type in codes, download extra apps, or fill in information repeatedly. Everything happens smoothly and instantaneously.

Modalle: Now talking about security, how does Modalle ensure that this technology is reliable?

FG: Modalle ensures the security of the entire process. The system is backed by blockchain technology, which records all interactions transparently and immutably. Additionally, we leverage the robustness of our platform to ensure that customer data is protected. Both the NFC and NFTs used adhere to the highest standards of technological security , providing a reliable and very easy digital experience.

Modalle: So, is Modalle combining innovation and art in this digital transformation?

FG: Exactly. We are creating a new way of relationship with customers, where personalized technology and exclusive content meet.